:root {
  --black: #050505;
  --ink: #11100d;
  --muted: #69645d;
  --line: #d8d0c3;
  --paper: #f4eee4;
  --warm: #e8decd;
  --red: #ff1208;
  --blue: #121d35;
  --green: #076b45;
  --white: #fff8ec;
  --max: 1180px;
  --ease-editorial: cubic-bezier(0.22, 1, 0.36, 1);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background:
    radial-gradient(circle at 15% 5%, rgba(255, 18, 8, 0.08), transparent 24rem),
    linear-gradient(180deg, rgba(255, 248, 236, 0.72), rgba(244, 238, 228, 0.94)),
    var(--paper);
  color: var(--ink);
  font-family: Inter, ui-sans-serif, system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;
  line-height: 1.5;
}

body.intro-lock {
  overflow: hidden;
}

body.creative-system-v1 {
  position: relative;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

.cursor-mark,
.cursor-trace {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 10000;
  pointer-events: none;
  opacity: 0;
  transition:
    opacity 160ms ease,
    width 180ms ease,
    height 180ms ease,
    border-color 180ms ease,
    background 180ms ease;
}

.cursor-mark {
  width: 30px;
  height: 30px;
  display: grid;
  place-items: center;
  border: 2px solid var(--black);
  background: var(--paper);
  color: var(--black);
  box-shadow: 4px 4px 0 var(--red);
  font-size: 0.86rem;
  font-weight: 950;
  line-height: 1;
}

.cursor-trace {
  width: 56px;
  height: 56px;
  border: 1px solid rgba(255, 18, 8, 0.42);
  background: rgba(255, 18, 8, 0.06);
}

html.has-custom-cursor,
html.has-custom-cursor body,
html.has-custom-cursor body *,
html.has-custom-cursor body *::before,
html.has-custom-cursor body *::after,
body.has-custom-cursor,
body.has-custom-cursor * {
  cursor: none !important;
}

.has-custom-cursor.is-cursor-visible .cursor-mark,
.has-custom-cursor.is-cursor-visible .cursor-trace {
  opacity: 1;
}

body.intro-lock .cursor-trace {
  border-color: rgba(255, 248, 236, 0.64);
  background: rgba(255, 18, 8, 0.12);
  box-shadow:
    0 0 0 1px rgba(255, 18, 8, 0.26),
    0 0 30px rgba(255, 18, 8, 0.22);
}

body.intro-lock.has-custom-cursor.is-cursor-visible .cursor-trace {
  opacity: 0.88 !important;
  visibility: visible;
}

body.intro-lock .cursor-echo {
  visibility: visible;
}

body.intro-lock .cursor-mark {
  width: 30px;
  height: 30px;
  border-color: var(--white);
  background: var(--red);
  color: var(--white);
  box-shadow: 4px 4px 0 var(--black);
}

body.intro-lock.has-custom-cursor.is-cursor-visible .cursor-mark {
  opacity: 1 !important;
  visibility: visible;
}

.has-custom-cursor.is-cursor-active .cursor-mark {
  width: 38px;
  height: 38px;
  background: var(--red);
  color: var(--white);
  border-color: var(--white);
  box-shadow: 0 0 0 2px var(--black);
}

.has-custom-cursor.is-cursor-active .cursor-trace {
  width: 72px;
  height: 72px;
  border-color: rgba(255, 248, 236, 0.58);
  background: rgba(255, 18, 8, 0.12);
}

.cursor-echo {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 10002;
  pointer-events: none;
  color: var(--echo-color, var(--red));
  font-size: 0.95rem;
  font-weight: 950;
  line-height: 1;
  opacity: 0;
  text-shadow: 0 0 14px rgba(255, 248, 236, 0.24);
  transform: translate3d(var(--x), var(--y), 0) translate(-50%, -50%) scale(0.92);
  animation: cursorEcho 720ms var(--ease-editorial) forwards;
}

@keyframes cursorEcho {
  0% {
    opacity: 0.82;
    transform: translate3d(var(--x), var(--y), 0) translate(-50%, -50%) scale(1);
  }

  100% {
    opacity: 0;
    transform: translate3d(calc(var(--x) + var(--drift-x)), calc(var(--y) - 14px), 0) translate(-50%, -50%) scale(0.46);
  }
}

.tap-burst {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 10003;
  pointer-events: none;
  color: var(--burst-color, var(--red));
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-size: var(--burst-size, 0.72rem);
  font-weight: 950;
  line-height: 1;
  letter-spacing: 0.04em;
  text-transform: uppercase;
  opacity: 0;
  text-shadow:
    1px 1px 0 var(--burst-stroke, var(--black)),
    0 0 12px rgba(255, 18, 8, 0.22);
  transform: translate3d(var(--tap-x), var(--tap-y), 0) translate(-50%, -50%) scale(0.35) rotate(0deg);
  animation: tapBurst 760ms var(--ease-editorial) forwards;
  will-change: transform, opacity;
}

.tap-burst.is-mark {
  font-family: inherit;
  font-size: var(--burst-size, 1.05rem);
  letter-spacing: 0;
}

.tap-word {
  position: fixed;
  top: 0;
  left: 0;
  z-index: 10002;
  max-width: min(82vw, 320px);
  padding: 8px 12px 7px;
  border: 2px solid var(--word-border, var(--black));
  background: var(--word-bg, var(--paper));
  color: var(--word-color, var(--black));
  box-shadow: 5px 5px 0 var(--word-shadow, var(--red));
  pointer-events: none;
  font-size: clamp(0.92rem, 4.8vw, 1.2rem);
  font-weight: 950;
  line-height: 1;
  letter-spacing: 0;
  text-align: center;
  text-transform: uppercase;
  white-space: nowrap;
  opacity: 0;
  transform: translate3d(var(--tap-x), var(--tap-y), 0) translate(-50%, -50%) scale(0.72) rotate(var(--word-rotate));
  animation: tapWord 980ms var(--ease-editorial) forwards;
  will-change: transform, opacity;
}

.tap-word.is-red {
  --word-bg: var(--red);
  --word-color: var(--white);
  --word-border: var(--black);
  --word-shadow: var(--black);
}

.tap-word.is-black {
  --word-bg: var(--black);
  --word-color: var(--paper);
  --word-border: var(--paper);
  --word-shadow: var(--red);
}

.intro-loader.is-human .intro-code {
  color: rgba(255, 248, 236, 0.38);
  animation-duration: 1.2s;
}

.intro-loader.is-human .intro-scan {
  opacity: 1;
  animation-duration: 760ms;
}

.intro-loader.is-human .intro-logo {
  filter: invert(1) drop-shadow(0 0 34px rgba(255, 18, 8, 0.58));
  transform: translate3d(0, 0, 0) scale(1.015);
  transition:
    filter 260ms ease,
    transform 260ms var(--ease-editorial);
}

@keyframes tapBurst {
  0% {
    opacity: 0;
    transform: translate3d(var(--tap-x), var(--tap-y), 0) translate(-50%, -50%) scale(0.35) rotate(0deg);
  }

  16% {
    opacity: 0.96;
  }

  100% {
    opacity: 0;
    transform: translate3d(
      calc(var(--tap-x) + var(--burst-x)),
      calc(var(--tap-y) + var(--burst-y)),
      0
    ) translate(-50%, -50%) scale(0.82) rotate(var(--burst-rotate));
  }
}

@keyframes tapWord {
  0% {
    opacity: 0;
    transform: translate3d(var(--tap-x), var(--tap-y), 0) translate(-50%, -50%) scale(0.72) rotate(var(--word-rotate));
  }

  18%,
  64% {
    opacity: 1;
    transform: translate3d(var(--tap-x), calc(var(--tap-y) - 10px), 0) translate(-50%, -50%) scale(1) rotate(var(--word-rotate));
  }

  100% {
    opacity: 0;
    transform: translate3d(var(--tap-x), calc(var(--tap-y) - 34px), 0) translate(-50%, -50%) scale(0.94) rotate(var(--word-rotate));
  }
}

.intro-loader {
  position: fixed;
  inset: 0;
  z-index: 9999;
  display: grid;
  place-items: center;
  overflow: hidden;
  background:
    linear-gradient(90deg, transparent 49.85%, rgba(255, 18, 8, 0.1) 50%, transparent 50.15%),
    linear-gradient(180deg, transparent 49.85%, rgba(255, 248, 236, 0.055) 50%, transparent 50.15%),
    #070706;
  color: var(--white);
  opacity: 1;
  visibility: visible;
  transition:
    opacity 520ms var(--ease-editorial),
    visibility 520ms var(--ease-editorial);
}

.welcome-human {
  position: fixed;
  z-index: 9998;
  left: 50%;
  top: 50%;
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 12px 24px;
  width: min(690px, calc(100vw - 40px));
  padding: 28px 32px 30px;
  border: 3px solid var(--black);
  background: var(--paper);
  color: var(--black);
  box-shadow: 12px 12px 0 var(--red);
  clip-path: polygon(0 0, calc(100% - 34px) 0, 100% 34px, 100% 100%, 34px 100%, 0 calc(100% - 34px));
  opacity: 0;
  pointer-events: none;
  transform: translate3d(-50%, -42%, 0) scale(0.94);
  transition:
    opacity 360ms var(--ease-editorial),
    transform 620ms var(--ease-editorial);
}

.welcome-human::after {
  content: "";
  position: absolute;
  right: 0;
  top: 0;
  width: 42%;
  height: 8px;
  background: var(--red);
}

.welcome-human.is-visible {
  opacity: 1;
  pointer-events: auto;
  cursor: pointer;
  transform: translate3d(-50%, -50%, 0) scale(1);
}

.welcome-index,
.welcome-direction {
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-weight: 900;
  text-transform: uppercase;
}

.welcome-index {
  grid-row: 1 / span 2;
  align-self: start;
  padding-top: 10px;
  color: var(--red);
  font-size: 0.72rem;
}

.welcome-human strong {
  min-width: 0;
  max-width: 10ch;
  font-size: clamp(3.4rem, 5.8vw, 5.2rem);
  line-height: 0.82;
  letter-spacing: 0;
  text-transform: uppercase;
}

.welcome-direction {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 20px;
  padding-top: 14px;
  border-top: 2px solid var(--black);
  font-size: 0.72rem;
}

.welcome-direction b {
  color: var(--red);
  font-size: 1.4rem;
  animation: welcomeArrow 620ms ease-in-out alternate infinite;
}

@keyframes welcomeArrow {
  to {
    transform: translate3d(0, 7px, 0);
  }
}

.story-thread {
  position: absolute;
  z-index: 2;
  top: 0;
  left: 0;
  display: block;
  width: 100%;
  overflow: visible;
  opacity: 0;
  pointer-events: none;
  transition: opacity 600ms var(--ease-editorial);
}

body.story-ready .story-thread {
  opacity: 1;
}

.story-thread-path,
.story-thread-shadow {
  fill: none;
  vector-effect: non-scaling-stroke;
}

.story-thread-shadow {
  stroke: rgba(255, 18, 8, 0.5);
  stroke-width: 8px;
  stroke-linecap: square;
  filter: drop-shadow(0 0 5px rgba(255, 18, 8, 0.18));
  animation: storyRoute 860ms linear infinite;
}

.story-thread-path {
  stroke: var(--red);
  stroke-width: 4.5px;
  stroke-linecap: square;
  stroke-linejoin: miter;
  filter: drop-shadow(0 0 4px rgba(255, 18, 8, 0.28));
  transition: stroke-dashoffset 90ms linear;
}

@keyframes storyRoute {
  to {
    stroke-dashoffset: -40;
  }
}

.hero > .hero-content,
.trust-strip > *,
.pain-points > *,
.intro > *,
.services > *,
.industries > *,
.work > *,
.image-proof > *,
.seo-section > *,
.process > *,
.contact > *,
footer > * {
  position: relative;
  z-index: 3;
}

.hero > .hero-statement {
  position: absolute;
  z-index: 3;
}

.story-thread-signal {
  opacity: 0;
  transition: opacity 160ms ease;
}

.story-thread-signal circle:first-child {
  fill: rgba(255, 18, 8, 0.12);
  stroke: var(--red);
  stroke-width: 2px;
  vector-effect: non-scaling-stroke;
  animation: storySignal 880ms ease-out infinite;
}

.story-thread-signal circle:last-child {
  fill: var(--white);
  stroke: var(--black);
  stroke-width: 1.5px;
  vector-effect: non-scaling-stroke;
}

@keyframes storySignal {
  50% {
    r: 18px;
    opacity: 0.35;
  }
}

.intro-signal-field {
  position: absolute;
  z-index: 0;
  inset: 0;
  width: 100%;
  height: 100%;
  opacity: 0.96;
  pointer-events: none;
  transition:
    opacity 320ms ease,
    filter 320ms ease;
}

.intro-loader.is-scanning .intro-signal-field {
  opacity: 1;
}

.intro-loader.is-hidden {
  opacity: 0;
  visibility: hidden;
  pointer-events: none;
}

.intro-loader::before,
.intro-loader::after {
  content: "";
  position: absolute;
  inset: 24px;
  border: 2px solid rgba(255, 248, 236, 0.16);
  pointer-events: none;
}

.intro-loader::after {
  inset: auto 0 0;
  height: 3px;
  border: 0;
  background: var(--red);
  transform-origin: left;
  animation: introLine 2.4s var(--ease-editorial) forwards;
}

.intro-code {
  position: absolute;
  inset: 6vh 6vw;
  display: grid;
  grid-template-columns: repeat(7, minmax(0, 1fr));
  align-content: center;
  gap: 12px 20px;
  z-index: 1;
  color: rgba(255, 248, 236, 0.1);
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-size: clamp(0.68rem, 1.6vw, 1rem);
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  transform: rotate(-2deg) scale(1.04);
  animation: introCodeDrift 7s ease-in-out alternate infinite;
}

.intro-code span {
  text-shadow: 0 0 16px rgba(255, 18, 8, 0.16);
  animation: introCodePulse 720ms steps(2, end) alternate infinite;
  animation-delay: calc(var(--i, 0) * 26ms);
}

.intro-scan {
  position: absolute;
  inset: -20%;
  background:
    linear-gradient(90deg, transparent, rgba(255, 18, 8, 0.14), transparent),
    linear-gradient(180deg, transparent, rgba(255, 248, 236, 0.08), transparent);
  mix-blend-mode: screen;
  z-index: 1;
  opacity: 0.42;
  transform: translate3d(-42%, 0, 0) rotate(-8deg);
  animation: introScan 3.8s ease-in-out infinite;
}

.human-scan-beam {
  position: absolute;
  z-index: 4;
  top: -12%;
  left: 0;
  width: 100%;
  height: 3px;
  background: var(--red);
  box-shadow:
    0 0 8px var(--red),
    0 0 36px rgba(255, 18, 8, 0.78),
    0 18px 48px rgba(255, 18, 8, 0.22);
  opacity: 0;
  transform: translate3d(0, 0, 0);
  pointer-events: none;
}

.intro-loader.is-scanning .human-scan-beam {
  opacity: 1;
  animation: humanScanBeam 1.05s linear infinite;
}

.intro-inner {
  position: relative;
  z-index: 3;
  display: grid;
  justify-items: center;
  gap: 22px;
  padding: 32px;
  text-align: center;
}

.intro-logo {
  width: min(640px, 78vw);
  filter: invert(1) drop-shadow(0 18px 42px rgba(0, 0, 0, 0.42));
  transform: translate3d(0, 12px, 0) scale(0.96);
  opacity: 0;
  animation: introMarkIn 900ms 180ms var(--ease-editorial) forwards;
}

.intro-word {
  margin: 0;
  color: rgba(255, 248, 236, 0.78);
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-size: clamp(1rem, 4vw, 2.15rem);
  font-weight: 900;
  line-height: 1;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.intro-human-check {
  display: grid;
  justify-items: center;
  width: min(420px, 80vw);
  gap: 10px;
  opacity: 0;
  transform: translate3d(0, 14px, 0);
  transition:
    opacity 520ms var(--ease-editorial),
    transform 520ms var(--ease-editorial);
}

.intro-loader.is-ready .intro-human-check {
  opacity: 1;
  transform: translate3d(0, 0, 0);
}

.intro-instruction {
  min-height: 1.35em;
  margin: 0;
  color: rgba(255, 248, 236, 0.64);
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-size: 0.72rem;
  font-weight: 800;
  line-height: 1.35;
  letter-spacing: 0.04em;
  text-transform: uppercase;
}

.intro-enter {
  position: relative;
  isolation: isolate;
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 20px;
  width: min(340px, 78vw);
  min-height: 54px;
  margin-top: 2px;
  padding: 0 18px 0 24px;
  border: 2px solid var(--white);
  border-radius: 0;
  overflow: hidden;
  background: rgba(5, 5, 5, 0.72);
  color: var(--white);
  box-shadow: 8px 8px 0 rgba(255, 248, 236, 0.18);
  touch-action: none;
  user-select: none;
  -webkit-user-select: none;
  cursor: pointer;
  font: inherit;
  font-size: 0.9rem;
  font-weight: 900;
  letter-spacing: 0.02em;
  text-transform: uppercase;
  transition:
    border-color 180ms ease,
    background 180ms ease,
    box-shadow 180ms ease,
    translate 180ms ease;
}

.intro-enter-fill {
  position: absolute;
  z-index: -1;
  inset: 0 auto 0 0;
  width: calc(var(--human-progress, 0) * 1%);
  background: var(--red);
  box-shadow: 12px 0 32px rgba(255, 18, 8, 0.45);
  transition: width 80ms linear;
}

.intro-enter-label,
.intro-enter-percent {
  position: relative;
  z-index: 1;
}

.intro-enter-label {
  justify-self: start;
}

.intro-enter-percent {
  min-width: 3.4ch;
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-size: 0.78rem;
  text-align: right;
}

.intro-meter {
  width: min(340px, 78vw);
  height: 3px;
  overflow: hidden;
  background: rgba(255, 248, 236, 0.16);
}

.intro-meter span {
  display: block;
  width: calc(var(--human-progress, 0) * 1%);
  height: 100%;
  background: var(--red);
  box-shadow: 0 0 18px rgba(255, 18, 8, 0.7);
  transition: width 80ms linear;
}

.intro-readout {
  display: flex;
  justify-content: space-between;
  width: min(340px, 78vw);
  color: rgba(255, 248, 236, 0.52);
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-size: 0.62rem;
  font-weight: 800;
  letter-spacing: 0.06em;
  text-transform: uppercase;
}

.intro-loader.is-scanning .intro-enter {
  border-color: var(--red);
  background: rgba(255, 18, 8, 0.08);
  box-shadow: 4px 4px 0 rgba(255, 18, 8, 0.42);
  translate: 2px 2px;
}

.intro-loader.is-scanning .intro-code {
  color: rgba(255, 248, 236, 0.2);
  animation-duration: 1.25s;
}

.intro-loader.is-scanning .intro-word {
  color: var(--white);
  text-shadow: 0 0 24px rgba(255, 18, 8, 0.46);
}

.intro-loader.is-verified .intro-human-check {
  transform: scale(1.04);
}

.intro-loader.is-verified .intro-logo {
  animation: humanLogoBreak 540ms steps(4, end) forwards;
}

.intro-enter:hover,
.intro-enter:focus-visible {
  box-shadow: 4px 4px 0 rgba(255, 248, 236, 0.22);
  translate: 3px 3px;
  outline: none;
}

.intro-enter:disabled {
  pointer-events: none;
}

@keyframes humanScanBeam {
  from {
    transform: translate3d(0, -8vh, 0);
  }

  to {
    transform: translate3d(0, 122vh, 0);
  }
}

@keyframes humanLogoBreak {
  0% {
    opacity: 1;
    transform: translate3d(0, 0, 0) scale(1);
    filter: invert(1) drop-shadow(0 0 34px rgba(255, 18, 8, 0.58));
  }

  25% {
    transform: translate3d(-8px, 2px, 0) skewX(5deg);
  }

  50% {
    transform: translate3d(10px, -2px, 0) skewX(-7deg);
    clip-path: inset(18% 0 22% 0);
  }

  75% {
    transform: translate3d(-4px, 0, 0) scaleX(1.04);
    clip-path: inset(42% 0 8% 0);
  }

  100% {
    opacity: 0;
    transform: translate3d(0, -14px, 0) scale(1.07);
    clip-path: inset(48% 0 48% 0);
  }
}

@keyframes introLine {
  from {
    transform: scaleX(0);
  }

  to {
    transform: scaleX(1);
  }
}

@keyframes introCodePulse {
  from {
    opacity: 0.14;
  }

  to {
    opacity: 0.72;
  }
}

@keyframes introCodeDrift {
  from {
    transform: rotate(-3deg) scale(1.06) translate3d(-1.2%, -0.8%, 0);
  }

  to {
    transform: rotate(-3deg) scale(1.1) translate3d(1.4%, 1%, 0);
  }
}

@keyframes introScan {
  0% {
    transform: translate3d(-48%, 0, 0) rotate(-8deg);
  }

  55% {
    transform: translate3d(34%, 0, 0) rotate(-8deg);
  }

  100% {
    transform: translate3d(48%, 0, 0) rotate(-8deg);
  }
}

@keyframes introMarkIn {
  to {
    opacity: 1;
    transform: translate3d(0, 0, 0) scale(1);
  }
}

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  display: grid;
  grid-template-columns: 230px 1fr auto;
  align-items: center;
  gap: 24px;
  padding: 12px clamp(18px, 4vw, 48px);
  background: rgba(244, 238, 228, 0.94);
  color: var(--ink);
  backdrop-filter: blur(18px);
  border-bottom: 2px solid var(--black);
}

.brand {
  width: 220px;
  height: 44px;
  overflow: hidden;
}

.brand img,
footer img {
  width: 100%;
  height: 100%;
  object-fit: contain;
}

.site-header nav {
  display: flex;
  justify-content: center;
  gap: clamp(14px, 2.4vw, 32px);
  font-size: 0.86rem;
  font-weight: 900;
  text-transform: uppercase;
}

.site-header nav a {
  opacity: 0.78;
  transition: opacity 180ms ease;
}

.site-header nav a:hover,
.header-cta:hover {
  opacity: 1;
}

.nav-toggle {
  display: none;
}

.header-cta {
  position: relative;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 2px solid var(--black);
  padding: 10px 16px;
  background: var(--red);
  color: var(--white);
  font-size: 0.85rem;
  font-weight: 900;
  text-transform: uppercase;
  opacity: 1;
  box-shadow: 5px 5px 0 var(--black);
  transition:
    transform 180ms ease,
    box-shadow 180ms ease,
    opacity 180ms ease;
}

.cta-short {
  display: none;
}

.hero {
  position: relative;
  min-height: 90vh;
  display: grid;
  grid-template-columns: minmax(0, 1fr);
  align-items: center;
  overflow: hidden;
  background: var(--paper);
  color: var(--ink);
  border-bottom: 2px solid var(--black);
}

.hero-media {
  position: absolute;
  inset: 0;
  z-index: 1;
}

.hero-media::after {
  content: "";
  position: absolute;
  inset: 0;
  z-index: 2;
  pointer-events: none;
  background:
    linear-gradient(90deg, rgba(244, 238, 228, 0.84), rgba(244, 238, 228, 0.5) 50%, rgba(244, 238, 228, 0.18)),
    radial-gradient(circle at 88% 22%, rgba(255, 18, 8, 0.18), transparent 16rem);
}

.hero-media img,
.hero-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-video {
  z-index: 1;
  opacity: 0;
  transition: opacity 700ms var(--ease-editorial);
}

.hero-video.is-ready {
  opacity: 1;
}

.hero-media img {
  z-index: 0;
  opacity: 0.62;
  filter: grayscale(1) contrast(1.12);
}

.hero-signal-field {
  position: absolute;
  inset: 0;
  z-index: 1;
  width: 100%;
  height: 100%;
  pointer-events: none;
  opacity: 0.76;
  mix-blend-mode: multiply;
}

@media (max-width: 759px) {
  .hero-video {
    z-index: 1;
  }

  .hero-media img {
    animation: none;
    transform: none;
    opacity: 0.54;
  }

  .hero-signal-field {
    opacity: 0.62;
  }
}

@media (max-width: 620px) {
  .welcome-human {
    grid-template-columns: 1fr;
    gap: 12px;
    width: calc(100vw - 36px);
    padding: 24px 22px 26px;
    box-shadow: 8px 8px 0 var(--red);
    clip-path: polygon(0 0, calc(100% - 22px) 0, 100% 22px, 100% 100%, 22px 100%, 0 calc(100% - 22px));
  }

  .welcome-index {
    grid-row: auto;
    padding-top: 0;
  }

  .welcome-human strong {
    font-size: clamp(2.45rem, 11.2vw, 3.3rem);
    line-height: 0.88;
  }

  .welcome-direction {
    font-size: 0.64rem;
  }

  .story-thread-shadow {
    stroke-width: 7px;
  }

  .story-thread-path {
    stroke-width: 4px;
  }

  .intro-loader::before {
    inset: 16px;
  }

  .intro-code {
    inset: 7vh 5vw;
    grid-template-columns: repeat(4, minmax(0, 1fr));
    gap: 8px 12px;
    font-size: 0.68rem;
    color: rgba(255, 248, 236, 0.24);
  }

  .intro-inner {
    width: min(100% - 32px, 420px);
    padding: 26px 18px;
  }

  .intro-logo {
    width: min(330px, 82vw);
  }

  .intro-word {
    font-size: clamp(0.88rem, 5vw, 1.2rem);
    letter-spacing: 0.1em;
  }

  .intro-enter {
    width: min(260px, 78vw);
    min-height: 52px;
    padding: 0 14px 0 18px;
    box-shadow: 6px 6px 0 rgba(255, 248, 236, 0.18);
  }

  .intro-human-check {
    width: min(320px, 82vw);
  }

  .intro-instruction {
    max-width: 32ch;
    font-size: 0.66rem;
  }

  .intro-meter,
  .intro-readout {
    width: min(260px, 78vw);
  }
}

.hero-content,
.hero-statement {
  z-index: 3;
}

.hero-content {
  position: relative;
  width: min(1080px, calc(100% - clamp(40px, 8vw, 132px)));
  margin: 0 auto;
  padding: clamp(105px, 13vh, 160px) 0 clamp(60px, 9vh, 100px);
  justify-self: start;
  margin-left: clamp(22px, 5vw, 78px);
}

.eyebrow,
.section-kicker {
  margin: 0 0 14px;
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 800;
  letter-spacing: 0;
  text-transform: uppercase;
}

h1,
h2,
h3,
p {
  margin-top: 0;
}

h1 {
  max-width: 880px;
  margin-bottom: 24px;
  font-size: clamp(3.8rem, 9.4vw, 9.6rem);
  line-height: 0.86;
  text-transform: uppercase;
  letter-spacing: 0;
  overflow-wrap: normal;
}

h1 span {
  display: inline;
}

.hero-copy {
  max-width: 660px;
  margin-bottom: 30px;
  color: var(--ink);
  font-size: clamp(1.05rem, 1.6vw, 1.35rem);
  font-weight: 700;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
}

.button {
  display: inline-flex;
  align-items: center;
  min-height: 48px;
  padding: 14px 20px;
  border: 2px solid var(--black);
  font-weight: 800;
  text-transform: uppercase;
  font-size: 0.86rem;
  transition:
    transform 180ms ease,
    box-shadow 180ms ease,
    border-color 180ms ease;
}

.button.primary {
  background: var(--red);
  color: var(--white);
}

.button.secondary {
  background: rgba(244, 238, 228, 0.7);
  color: var(--ink);
}

.hero-statement {
  position: absolute;
  right: clamp(24px, 5vw, 78px);
  bottom: clamp(24px, 7vw, 90px);
  width: min(29vw, 350px);
  display: grid;
  gap: 6px;
  transform: rotate(-4deg);
}

.hero-sequence {
  animation: heroReveal 760ms var(--ease-editorial) both;
  animation-delay: var(--delay, 0ms);
}

.sketch-reveal {
  animation: sketchReveal 980ms var(--ease-editorial) 620ms both;
  clip-path: inset(0 100% 0 0);
  opacity: 0;
}

.reveal,
.reveal-up,
.reveal-scale,
.stagger-item {
  --reveal-delay: 0ms;
}

.js-animate .reveal,
.js-animate .reveal-up,
.js-animate .stagger-item {
  opacity: 0;
  transform: var(--reveal-base, translate3d(0, 0, 0)) translate3d(0, 18px, 0);
  transition:
    opacity 680ms var(--ease-editorial),
    transform 680ms var(--ease-editorial);
  transition-delay: var(--reveal-delay);
  will-change: opacity, transform;
}

.js-animate .reveal-scale {
  opacity: 0;
  transform: var(--reveal-base, translate3d(0, 0, 0)) scale(0.985);
  transition:
    opacity 720ms var(--ease-editorial),
    transform 720ms var(--ease-editorial);
  transition-delay: var(--reveal-delay);
  will-change: opacity, transform;
}

.js-animate .reveal.is-visible,
.js-animate .reveal-up.is-visible,
.js-animate .reveal-scale.is-visible,
.js-animate .stagger-item.is-visible {
  opacity: 1;
  transform: var(--reveal-base, translate3d(0, 0, 0)) translate3d(0, 0, 0) scale(1);
}

@keyframes heroReveal {
  from {
    opacity: 0;
    transform: translate3d(0, 18px, 0);
  }

  to {
    opacity: 1;
    transform: translate3d(0, 0, 0);
  }
}

@keyframes subtleHeroDrift {
  0% {
    transform: scale(1.02) translate3d(-0.6%, -0.4%, 0);
  }

  100% {
    transform: scale(1.06) translate3d(0.8%, 0.6%, 0);
  }
}

@keyframes sketchReveal {
  from {
    opacity: 0;
    clip-path: inset(0 100% 0 0);
  }

  40% {
    opacity: 1;
  }

  to {
    opacity: 0.88;
    clip-path: inset(0 0 0 0);
  }
}

.hero-statement img {
  width: 100%;
  object-fit: contain;
}

.hero-statement img:last-child {
  width: 54%;
  justify-self: end;
}

.trust-strip {
  display: grid;
  grid-template-columns: minmax(260px, 0.7fr) 1fr;
  gap: 24px;
  padding: 22px clamp(18px, 4vw, 48px);
  background: var(--black);
  color: var(--white);
  border-top: 2px solid var(--black);
  border-bottom: 2px solid var(--black);
}

.trust-strip p {
  margin: 0;
  color: rgba(255, 250, 242, 0.72);
}

.statement-panel {
  display: grid;
  gap: 10px;
}

.statement-title {
  color: var(--white);
  font-size: clamp(1.25rem, 2.6vw, 2.05rem);
  line-height: 1.05;
  font-weight: 900;
}

.statement-actions {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  align-items: center;
  gap: 10px;
}

.statement-actions .button {
  min-height: 44px;
  padding: 12px 14px;
  font-size: 0.78rem;
}

.client-list {
  display: flex;
  flex-wrap: wrap;
  justify-content: flex-end;
  gap: 10px;
}

.client-list span {
  border: 1px solid rgba(255, 250, 242, 0.28);
  padding: 7px 10px;
  color: rgba(255, 250, 242, 0.8);
  font-size: 0.8rem;
}

.section-pad {
  padding: clamp(70px, 10vw, 130px) clamp(18px, 4vw, 48px);
}

.intro,
.section-heading,
.seo-section,
.contact,
.pain-points {
  width: min(var(--max), 100%);
  margin: 0 auto;
}

.intro {
  display: grid;
  grid-template-columns: 0.95fr 1fr;
  gap: clamp(28px, 7vw, 90px);
  align-items: start;
}

h2 {
  margin-bottom: 0;
  font-size: clamp(2.35rem, 5.6vw, 6.1rem);
  line-height: 0.9;
  letter-spacing: 0;
}

.intro > p,
.seo-copy p,
.contact p {
  color: var(--muted);
  font-size: clamp(1rem, 1.5vw, 1.24rem);
}

.section-heading {
  margin-bottom: 34px;
}

.section-heading h2 {
  max-width: 1030px;
}

.pain-points {
  position: relative;
}

.pain-points::before {
  content: "B";
  position: absolute;
  right: clamp(12px, 4vw, 42px);
  top: 42px;
  color: rgba(17, 16, 13, 0.05);
  font-size: clamp(12rem, 28vw, 27rem);
  line-height: 0.7;
  font-weight: 950;
  pointer-events: none;
}

.pain-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: clamp(14px, 2vw, 22px);
  align-items: stretch;
  isolation: isolate;
}

.pain-grid article {
  position: relative;
  min-height: 235px;
  padding: clamp(20px, 2.8vw, 32px);
  border: 2px solid var(--black);
  background: rgba(255, 248, 236, 0.72);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 32px;
  color: var(--ink);
  overflow: hidden;
  box-shadow: 8px 8px 0 rgba(5, 5, 5, 0.08);
}

.pain-grid article:nth-child(even) {
  --reveal-base: translateY(28px);
  transform: translateY(28px);
  background: var(--warm);
}

.pain-grid article:nth-child(3) {
  background: rgba(255, 18, 8, 0.92);
  color: var(--white);
}

.pain-grid article:nth-child(5) {
  background: var(--black);
  color: var(--white);
}

.pain-grid article::after {
  content: "";
  position: absolute;
  right: -42px;
  bottom: -46px;
  width: 150px;
  height: 150px;
  border: 2px solid currentColor;
  opacity: 0.16;
  transform: rotate(14deg);
}

.pain-number {
  position: relative;
  z-index: 1;
  width: fit-content;
  padding: 7px 10px 6px;
  background: var(--red);
  color: var(--white);
  font-size: 0.74rem;
  line-height: 1;
  font-weight: 950;
}

.pain-grid article:nth-child(3) .pain-number,
.pain-grid article:nth-child(5) .pain-number {
  background: var(--white);
  color: var(--black);
}

.pain-mark {
  position: absolute;
  top: clamp(22px, 3vw, 34px);
  right: clamp(18px, 2.7vw, 30px);
  width: 66px;
  height: 66px;
  border: 2px solid currentColor;
  border-radius: 999px;
  opacity: 0.9;
}

.pain-mark::before,
.pain-mark::after {
  content: "";
  position: absolute;
  background: currentColor;
}

.pain-mark::before {
  width: 26px;
  height: 2px;
  left: 18px;
  top: 31px;
}

.pain-mark::after {
  width: 2px;
  height: 26px;
  left: 30px;
  top: 19px;
}

.pain-grid article:nth-child(2) .pain-mark {
  border-radius: 4px;
  transform: rotate(45deg);
}

.pain-grid article:nth-child(2) .pain-mark::before,
.pain-grid article:nth-child(2) .pain-mark::after {
  display: none;
}

.pain-grid article:nth-child(3) .pain-mark {
  width: 88px;
  height: 24px;
  border: 0;
  border-radius: 999px;
  background: currentColor;
  transform: rotate(-10deg);
}

.pain-grid article:nth-child(3) .pain-mark::before,
.pain-grid article:nth-child(3) .pain-mark::after {
  display: none;
}

.pain-grid article:nth-child(4) .pain-mark {
  width: 74px;
  height: 74px;
  border-radius: 0;
  transform: rotate(8deg);
}

.pain-grid article:nth-child(4) .pain-mark::before {
  width: 74px;
  left: -2px;
  top: 35px;
}

.pain-grid article:nth-child(4) .pain-mark::after {
  height: 74px;
  left: 35px;
  top: -2px;
}

.pain-grid article:nth-child(5) .pain-mark {
  border-radius: 999px 999px 0 0;
  border-bottom: 0;
}

.pain-grid article:nth-child(6) .pain-mark {
  width: 90px;
  height: 42px;
  border-radius: 999px;
  transform: rotate(12deg);
}

.pain-grid article:nth-child(6) .pain-mark::after {
  display: none;
}

.pain-grid article p {
  position: relative;
  z-index: 1;
  margin: 0;
  max-width: 13ch;
  font-size: clamp(1.2rem, 2vw, 1.72rem);
  line-height: 1.05;
  font-weight: 850;
}

.services {
  background: var(--black);
  color: var(--white);
  border-top: 2px solid var(--black);
  border-bottom: 2px solid var(--black);
}

.services .section-kicker {
  color: var(--red);
}

.service-grid {
  width: min(var(--max), 100%);
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1.12fr 0.88fr 0.88fr;
  grid-auto-rows: minmax(255px, auto);
  gap: 16px;
  align-items: stretch;
}

.service-card {
  position: relative;
  min-height: 255px;
  padding: clamp(22px, 3vw, 36px);
  border: 2px solid rgba(255, 248, 236, 0.92);
  background:
    linear-gradient(135deg, rgba(255, 248, 236, 0.07), transparent 46%),
    #050505;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  gap: 32px;
  overflow: hidden;
}

.service-card::before {
  content: "";
  position: absolute;
  right: -38px;
  top: -38px;
  width: 126px;
  height: 126px;
  border: 2px solid currentColor;
  border-radius: 999px;
  opacity: 0.16;
}

.service-card::after {
  content: "";
  position: absolute;
  left: clamp(22px, 3vw, 36px);
  right: clamp(22px, 3vw, 36px);
  bottom: clamp(22px, 3vw, 36px);
  height: 1px;
  background: rgba(255, 248, 236, 0.2);
}

.service-card--launch {
  grid-row: span 2;
  min-height: 526px;
  background:
    linear-gradient(145deg, rgba(255, 18, 8, 0.22), transparent 38%),
    linear-gradient(0deg, rgba(255, 248, 236, 0.08), rgba(255, 248, 236, 0.02)),
    var(--black);
}

.service-card--launch::before {
  right: auto;
  left: -84px;
  top: auto;
  bottom: -84px;
  width: 260px;
  height: 260px;
  border-radius: 0;
  transform: rotate(12deg);
  opacity: 0.2;
}

.service-card--red {
  background: var(--red);
  color: var(--white);
}

.service-card--red::after {
  background: rgba(255, 248, 236, 0.42);
}

.service-card--line {
  background:
    repeating-linear-gradient(135deg, rgba(255, 248, 236, 0.1) 0 1px, transparent 1px 14px),
    var(--black);
}

.service-card--compact {
  background: var(--warm);
  color: var(--black);
  border-color: var(--warm);
}

.service-card--compact::after {
  background: rgba(5, 5, 5, 0.22);
}

.service-code,
.process-steps span {
  color: var(--red);
  font-weight: 900;
}

.service-code {
  position: relative;
  z-index: 1;
  width: fit-content;
  padding: 8px 10px;
  border: 1px solid currentColor;
  color: var(--red);
  font-size: 0.76rem;
  line-height: 1;
  text-transform: uppercase;
}

.service-card--red .service-code,
.service-card--compact .service-code {
  color: currentColor;
}

.service-grid h3,
.industry-card h3,
.process-steps span {
  margin: 0 0 14px;
  font-size: 1.32rem;
  line-height: 1.05;
}

.service-grid h3 {
  position: relative;
  z-index: 1;
  max-width: 12ch;
  margin-bottom: 0;
  color: currentColor;
  font-size: clamp(1.55rem, 2.45vw, 2.35rem);
  line-height: 0.96;
}

.service-card--launch h3 {
  max-width: 100%;
  font-size: clamp(2.55rem, 4.35vw, 4.65rem);
  line-height: 0.88;
  text-transform: none;
  overflow-wrap: anywhere;
  word-break: normal;
}

.service-grid p,
.industry-card p,
.process-steps p,
.seo-list,
figcaption {
  margin: 0;
  color: var(--muted);
}

.services .service-grid p {
  position: relative;
  z-index: 1;
  max-width: 34ch;
  color: rgba(255, 248, 236, 0.72);
  font-size: 1rem;
  font-weight: 650;
}

.services .service-card--red p {
  color: rgba(255, 248, 236, 0.84);
}

.services .service-card--compact p {
  color: rgba(5, 5, 5, 0.68);
}

.service-tags {
  position: relative;
  z-index: 1;
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}

.service-tags span {
  padding: 8px 10px;
  border: 1px solid rgba(255, 248, 236, 0.36);
  color: var(--white);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.industries {
  background: var(--paper);
}

.industry-grid {
  width: min(var(--max), 100%);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 18px;
}

.industry-card {
  display: grid;
  grid-template-rows: 360px minmax(210px, auto);
  border: 2px solid var(--black);
  background: var(--black);
  color: var(--white);
  overflow: hidden;
}

.industry-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.industry-card div {
  position: relative;
  padding: clamp(20px, 2.5vw, 28px);
  background: var(--black);
}

.industry-card div::before {
  content: "";
  position: absolute;
  left: clamp(20px, 2.5vw, 28px);
  top: 0;
  width: 72px;
  height: 4px;
  background: var(--red);
}

.industry-card h3 {
  color: var(--white);
  font-size: clamp(1.35rem, 2.2vw, 1.9rem);
  max-width: 12ch;
}

.industry-card p {
  max-width: 30ch;
  color: rgba(255, 248, 236, 0.72);
  font-size: 1rem;
  line-height: 1.45;
}

.work {
  background: var(--warm);
  color: var(--ink);
  border-top: 2px solid var(--black);
  border-bottom: 2px solid var(--black);
}

.work .section-kicker {
  color: var(--red);
}

.work-grid {
  width: min(var(--max), 100%);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 14px;
}

.work-grid figure {
  margin: 0;
}

.work-grid .wide {
  grid-column: span 2;
}

.work-grid img {
  width: 100%;
  height: auto;
  aspect-ratio: 16 / 9;
  object-fit: cover;
  border: 2px solid var(--black);
}

.work-grid .wide img {
  height: auto;
}

figcaption {
  padding-top: 10px;
  color: var(--muted);
  font-size: 0.86rem;
  font-weight: 800;
  text-transform: uppercase;
}

.image-proof {
  background: var(--paper);
}

.proof-grid {
  width: min(var(--max), 100%);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 18px;
  align-items: stretch;
}

.proof-grid figure {
  margin: 0;
}

.proof-grid img {
  width: 100%;
  aspect-ratio: 16 / 9;
  height: auto;
  object-fit: cover;
  border: 2px solid var(--black);
}

.proof-grid figure:nth-child(even) {
  margin-top: 0;
}

.proof-grid figcaption {
  padding-top: 10px;
}

.seo-section {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: clamp(28px, 7vw, 90px);
  align-items: start;
}

.seo-copy h2 {
  max-width: 9.8ch;
  margin-bottom: clamp(24px, 3vw, 38px);
  font-size: clamp(3.15rem, 7vw, 6.8rem);
  line-height: 0.94;
}

.seo-copy p:not(.section-kicker) {
  max-width: 760px;
  line-height: 1.42;
}

.seo-list {
  border-top: 1px solid var(--black);
  padding-top: 20px;
  display: grid;
  gap: 22px;
}

.seo-list article {
  border-bottom: 1px solid var(--line);
  padding-bottom: 22px;
}

.seo-list span {
  display: block;
  margin-bottom: 10px;
  color: var(--red);
  font-weight: 900;
}

.seo-list h3 {
  margin-bottom: 8px;
  font-size: 1.2rem;
}

.seo-list p {
  margin: 0;
}

.seo-list > p {
  color: var(--ink);
  font-weight: 900;
  text-transform: uppercase;
  font-size: 0.83rem;
}

.seo-list ul {
  padding-left: 20px;
  margin: 14px 0 0;
}

.seo-list li + li {
  margin-top: 10px;
}

.process {
  background: var(--black);
  color: var(--white);
}

.process .section-kicker {
  color: var(--red);
}

.process-steps {
  width: min(var(--max), 100%);
  margin: 0 auto;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(14px, 2vw, 22px);
  position: relative;
}

.process-steps::before {
  content: "";
  position: absolute;
  left: 5%;
  right: 5%;
  top: 42px;
  height: 2px;
  background: linear-gradient(90deg, var(--red), rgba(255, 248, 236, 0.22));
  pointer-events: none;
}

.process-steps article {
  position: relative;
  min-height: 360px;
  padding: clamp(22px, 2.6vw, 30px);
  border: 1px solid rgba(255, 248, 236, 0.2);
  background:
    linear-gradient(180deg, rgba(255, 248, 236, 0.08), rgba(255, 248, 236, 0.02)),
    var(--black);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  overflow: hidden;
}

.process-steps article::before {
  content: attr(data-icon);
  position: absolute;
  top: 28px;
  left: clamp(22px, 2.6vw, 30px);
  min-width: 88px;
  height: 34px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 0 12px;
  border: 2px solid var(--red);
  background: var(--red);
  color: var(--black);
  font-size: 0.74rem;
  font-weight: 950;
  line-height: 1;
  text-transform: uppercase;
  z-index: 1;
  box-shadow: 5px 5px 0 rgba(255, 248, 236, 0.12);
}

.process-steps article::after {
  content: attr(data-step);
  position: absolute;
  right: -8px;
  bottom: -34px;
  color: rgba(255, 248, 236, 0.06);
  font-size: clamp(7rem, 12vw, 12rem);
  line-height: 0.8;
  font-weight: 950;
}

.process-number {
  position: relative;
  z-index: 2;
  display: block;
  width: fit-content;
  margin-left: 116px;
  padding-top: 7px;
  color: var(--red);
  font-size: 0.9rem;
  font-weight: 950;
}

.process-label {
  display: block;
  margin-bottom: 14px;
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 950;
  text-transform: uppercase;
}

.process-steps h3 {
  position: relative;
  z-index: 1;
  margin: 0 0 16px;
  color: var(--white);
  font-size: clamp(1.35rem, 2vw, 1.9rem);
  line-height: 0.98;
}

.process-steps p {
  position: relative;
  z-index: 1;
  margin: 0;
  max-width: 26ch;
  color: rgba(255, 248, 236, 0.68);
  font-weight: 650;
}

.process-steps small {
  position: relative;
  z-index: 1;
  width: fit-content;
  padding: 8px 10px;
  border: 1px solid rgba(255, 248, 236, 0.28);
  color: var(--white);
  font-size: 0.72rem;
  font-weight: 900;
  text-transform: uppercase;
}

.contact {
  display: grid;
  grid-template-columns: 1fr 0.72fr;
  gap: clamp(28px, 7vw, 90px);
}

.contact-panel {
  position: relative;
  align-self: start;
  display: grid;
  gap: 24px;
  padding: clamp(26px, 4vw, 46px);
  min-height: 440px;
  background:
    linear-gradient(145deg, rgba(255, 18, 8, 0.22), transparent 36%),
    var(--black);
  color: var(--white);
  overflow: hidden;
  border: 2px solid var(--black);
}

.contact-panel::before {
  content: "B";
  position: absolute;
  right: -34px;
  bottom: -64px;
  color: rgba(255, 248, 236, 0.06);
  font-size: clamp(15rem, 26vw, 23rem);
  line-height: 0.75;
  font-weight: 950;
  pointer-events: none;
}

.contact-panel::after {
  content: "";
  position: absolute;
  left: clamp(26px, 4vw, 46px);
  top: clamp(26px, 4vw, 46px);
  width: 82px;
  height: 6px;
  background: var(--red);
}

.contact-note,
.contact-location,
.contact-actions,
.contact-panel > p {
  position: relative;
  z-index: 1;
}

.contact-note {
  margin-top: 28px;
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 900;
  text-transform: uppercase;
}

.contact-panel p {
  margin: 0;
  max-width: 32ch;
  color: rgba(255, 248, 236, 0.76);
  font-size: clamp(1.25rem, 2vw, 1.85rem);
  line-height: 1.08;
  font-weight: 850;
}

.contact-actions {
  display: grid;
  gap: 10px;
}

.contact-action {
  display: flex;
  align-items: center;
  min-height: 56px;
  padding: 14px 16px;
  border: 1px solid rgba(255, 248, 236, 0.32);
  color: var(--white);
  font-size: clamp(0.94rem, 1.4vw, 1.08rem);
  font-weight: 900;
  overflow-wrap: anywhere;
  transition: transform 180ms ease, box-shadow 180ms ease, border-color 180ms ease;
}

.contact-action.primary {
  position: relative;
  background: var(--red);
  border-color: var(--red);
}

.contact-action.primary::after {
  content: "SEÑAL RECIBIDA";
  position: absolute;
  right: 14px;
  top: -11px;
  padding: 3px 7px;
  border: 1px solid var(--red);
  background: var(--black);
  color: var(--red);
  font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, "Liberation Mono", monospace;
  font-size: 0.54rem;
  line-height: 1;
  letter-spacing: 0.04em;
  opacity: 0;
  transform: translate3d(0, 6px, 0);
  transition: opacity 220ms ease, transform 360ms var(--ease-editorial);
}

.contact-action.primary.thread-arrived {
  animation: threadArrival 760ms var(--ease-editorial) both;
}

.contact-action.primary.thread-arrived::after {
  opacity: 1;
  transform: translate3d(0, 0, 0);
}

@keyframes threadArrival {
  35% {
    color: var(--black);
    background: var(--white);
    box-shadow: 0 0 0 7px rgba(255, 18, 8, 0.2);
  }
}

@media (hover: hover) and (pointer: fine) {
  .button:hover,
  .header-cta:hover,
  .contact-action:hover {
    transform: translate3d(3px, 3px, 0);
    box-shadow: 2px 2px 0 var(--black);
  }

  .service-card,
  .industry-card,
  .work-grid figure,
  .proof-grid figure,
  .process-steps article {
    transition:
      transform 220ms var(--ease-editorial),
      border-color 220ms ease,
      box-shadow 220ms ease;
  }

  .service-card:hover,
  .industry-card:hover,
  .work-grid figure:hover,
  .proof-grid figure:hover,
  .process-steps article:hover {
    transform: translate3d(0, -3px, 0);
    border-color: rgba(255, 248, 236, 0.55);
  }

  .industry-card:hover,
  .work-grid figure:hover,
  .proof-grid figure:hover {
    border-color: var(--black);
    box-shadow: 5px 5px 0 rgba(5, 5, 5, 0.14);
  }
}

.contact-location {
  align-self: end;
  color: rgba(255, 248, 236, 0.58);
  font-size: 0.88rem;
  font-weight: 850;
  text-transform: uppercase;
}

footer {
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 24px;
  padding: 30px clamp(18px, 4vw, 48px);
  background: var(--paper);
  color: var(--ink);
  border-top: 2px solid var(--black);
}

footer img {
  width: 210px;
  height: 38px;
}

footer p {
  margin: 0;
  text-align: right;
}

.footer-copy {
  display: grid;
  justify-items: end;
  gap: 8px;
}

.footer-copy a {
  color: var(--muted);
  font-size: 0.82rem;
  font-weight: 850;
  text-transform: uppercase;
}

.footer-copy a:hover {
  color: var(--red);
}

.privacy-page {
  background:
    radial-gradient(circle at 12% 0, rgba(255, 18, 8, 0.08), transparent 24rem),
    var(--paper);
}

.privacy-header {
  width: min(980px, 100%);
  margin: 0 auto clamp(34px, 5vw, 58px);
}

.privacy-header h1 {
  max-width: 9ch;
  margin-bottom: 18px;
  font-size: clamp(3.4rem, 9vw, 8.2rem);
  line-height: 0.88;
}

.privacy-header > p:not(.section-kicker) {
  margin: 0;
  color: var(--muted);
  font-size: 1rem;
  font-weight: 850;
  text-transform: uppercase;
}

.privacy-content {
  width: min(980px, 100%);
  margin: 0 auto;
  display: grid;
  gap: 24px;
  padding: clamp(24px, 4vw, 44px);
  border: 2px solid var(--black);
  background: rgba(255, 248, 236, 0.42);
}

.privacy-content section {
  display: grid;
  gap: 12px;
  padding-bottom: 22px;
  border-bottom: 1px solid rgba(5, 5, 5, 0.18);
}

.privacy-content section:last-child {
  padding-bottom: 0;
  border-bottom: 0;
}

.privacy-content h2 {
  margin: 0;
  color: var(--ink);
  font-size: clamp(1.25rem, 2vw, 1.65rem);
  line-height: 1.08;
  text-transform: uppercase;
}

.privacy-content p,
.privacy-content li {
  color: var(--muted);
  font-size: clamp(1rem, 1.35vw, 1.12rem);
  line-height: 1.65;
}

.privacy-content p,
.privacy-content ul {
  margin: 0;
}

.privacy-content ul {
  padding-left: 20px;
}

.privacy-content a {
  color: var(--ink);
  font-weight: 850;
  text-decoration: underline;
  text-decoration-thickness: 1px;
  text-underline-offset: 4px;
}

@media (max-width: 940px) {
  .site-header {
    grid-template-columns: 230px auto;
  }

  .hero-content {
    width: min(760px, calc(100% - 44px));
    margin-left: 22px;
  }

  h1 {
    max-width: 760px;
    font-size: clamp(3.5rem, 12.2vw, 7.2rem);
  }

  .hero-statement {
    left: 50%;
    right: auto;
    width: min(48vw, 280px);
    justify-items: center;
    transform: translateX(-50%) rotate(-4deg);
  }

  .site-header nav {
    grid-column: 1 / -1;
    grid-row: 2;
    justify-content: flex-start;
    flex-wrap: wrap;
    overflow: visible;
    padding-bottom: 2px;
  }

  .header-cta {
    justify-self: end;
  }

  .trust-strip,
  .intro,
  .seo-section,
  .contact {
    grid-template-columns: 1fr;
  }

  .seo-copy h2 {
    max-width: 11ch;
    font-size: clamp(2.9rem, 10vw, 5.6rem);
  }

  .pain-grid {
    grid-template-columns: 1fr 1fr;
  }

  .pain-grid article:nth-child(even) {
    --reveal-base: translate3d(0, 0, 0);
    transform: none;
  }

  .client-list {
    justify-content: flex-start;
  }

  .service-grid,
  .industry-grid,
  .process-steps {
    grid-template-columns: 1fr 1fr;
  }

  .process-steps::before {
    display: none;
  }

  .process-steps article {
    min-height: 320px;
  }

  .service-card--launch {
    grid-row: span 1;
    grid-column: 1 / -1;
    min-height: 430px;
  }

  .work-grid {
    grid-template-columns: 1fr 1fr;
  }

  .proof-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 620px) {
  body {
    overflow-x: hidden;
  }

  .site-header {
    grid-template-columns: 1fr;
    gap: 12px;
    padding: 12px 18px;
    justify-items: center;
  }

  .nav-toggle {
    position: fixed;
    top: 14px;
    right: 14px;
    z-index: 80;
    display: inline-flex;
    width: 48px;
    height: 44px;
    align-items: center;
    justify-content: center;
    flex-direction: column;
    gap: 6px;
    border: 2px solid var(--black);
    background: var(--paper);
    box-shadow: 4px 4px 0 var(--black);
    cursor: pointer;
  }

  .nav-toggle span {
    width: 24px;
    height: 4px;
    background: var(--black);
    transition: transform 0.2s ease, opacity 0.2s ease;
  }

  .site-header.is-open .nav-toggle span:nth-child(1) {
    transform: translateY(10px) rotate(45deg);
  }

  .site-header.is-open .nav-toggle span:nth-child(2) {
    opacity: 0;
  }

  .site-header.is-open .nav-toggle span:nth-child(3) {
    transform: translateY(-10px) rotate(-45deg);
  }

  .site-header nav {
    display: grid;
    grid-template-columns: repeat(2, minmax(0, 1fr));
    gap: 8px 12px;
    width: min(100%, 360px);
    max-height: 0;
    opacity: 0;
    overflow: hidden;
    font-size: 0.76rem;
    justify-items: center;
    text-align: center;
    pointer-events: none;
    transform: translate3d(0, -8px, 0);
    transition:
      max-height 260ms var(--ease-editorial),
      opacity 220ms ease,
      transform 260ms var(--ease-editorial);
  }

  .site-header.is-open nav {
    max-height: 180px;
    opacity: 1;
    pointer-events: auto;
    transform: translate3d(0, 0, 0);
  }

  .site-header nav a {
    min-width: 0;
  }

  .brand {
    width: min(210px, 100%);
    justify-self: center;
  }

  .header-cta {
    display: inline-flex;
    justify-self: center;
    width: min(260px, 72vw);
    max-height: 0;
    opacity: 0;
    overflow: hidden;
    min-width: 0;
    padding: 15px 18px;
    font-size: 0.95rem;
    text-align: center;
    transform: translate3d(0, -8px, 0);
    box-shadow: 4px 4px 0 var(--black);
    pointer-events: none;
    transition:
      max-height 260ms var(--ease-editorial),
      opacity 220ms ease,
      transform 260ms var(--ease-editorial),
      box-shadow 180ms ease;
  }

  .site-header.is-open .header-cta {
    max-height: 80px;
    opacity: 1;
    pointer-events: auto;
    transform: translate3d(0, 0, 0);
  }

  .cta-full {
    display: none;
  }

  .cta-short {
    display: inline;
  }

  .hero {
    min-height: auto;
    align-items: start;
  }

  .hero-media::after {
    background: linear-gradient(180deg, rgba(244, 238, 228, 0.52), rgba(244, 238, 228, 0.76));
  }

  .hero-content {
    padding-top: 36px;
    padding-bottom: 208px;
    width: min(100% - 40px, 430px);
    margin-left: auto;
    margin-right: auto;
    text-align: center;
  }

  h1 {
    max-width: 9.5ch;
    margin-left: auto;
    margin-right: auto;
    font-size: clamp(2.5rem, 11vw, 3.9rem);
    line-height: 0.98;
    overflow-wrap: normal;
    text-wrap: balance;
    text-align: center;
  }

  h1 span {
    display: block;
    overflow-wrap: normal;
    word-break: keep-all;
  }

  .hero-copy {
    max-width: min(34ch, 100%);
    margin-left: auto;
    margin-right: auto;
    font-size: clamp(0.98rem, 4.55vw, 1.16rem);
    line-height: 1.42;
    font-weight: 600;
    text-align: center;
    hyphens: none;
    text-wrap: pretty;
  }

  .hero-actions {
    width: min(100%, 390px);
    margin-left: auto;
    margin-right: auto;
  }

  .button {
    justify-content: center;
    width: 100%;
    min-height: 50px;
    padding: 13px 16px;
    text-align: center;
  }

  .section-pad {
    padding: 58px 20px;
  }

  h2 {
    max-width: 100%;
    font-size: clamp(2.1rem, 10.6vw, 3.35rem);
    line-height: 0.98;
    overflow-wrap: normal;
    text-wrap: balance;
  }

  h3,
  p,
  a,
  figcaption,
  span {
    overflow-wrap: break-word;
    hyphens: none;
  }

  .section-heading {
    margin-bottom: 24px;
    text-align: center;
  }

  .section-kicker,
  .eyebrow {
    margin-bottom: 12px;
    font-size: 0.74rem;
  }

  .section-heading h2 {
    margin-left: auto;
    margin-right: auto;
  }

  .hero .eyebrow {
    text-align: center;
  }

  .intro > div,
  .seo-copy {
    text-align: center;
  }

  .seo-copy h2 {
    max-width: 100%;
    margin-left: auto;
    margin-right: auto;
    font-size: clamp(2.2rem, 9.8vw, 3.35rem);
    line-height: 1;
  }

  .seo-copy p:not(.section-kicker) {
    font-size: 1.08rem;
    line-height: 1.58;
    text-align: left;
    text-align-last: auto;
    hyphens: none;
    word-break: normal;
  }

  .hero-statement {
    left: 50%;
    right: auto;
    bottom: 44px;
    width: min(58vw, 240px);
    justify-items: center;
    opacity: 0.85;
    pointer-events: none;
    z-index: 3;
    transform: translateX(-50%) rotate(-4deg);
  }

  .hero-statement img {
    margin-left: auto;
    margin-right: auto;
  }

  .hero-content {
    z-index: 3;
  }

  .service-grid,
  .industry-grid,
  .work-grid,
  .process-steps,
  .pain-grid,
  .proof-grid {
    grid-template-columns: 1fr;
  }

  .trust-strip {
    gap: 20px;
    padding: 34px 24px;
    text-align: center;
  }

  .trust-strip p {
    max-width: 35ch;
    margin-left: auto;
    margin-right: auto;
    font-size: 1.04rem;
    line-height: 1.5;
    text-align: center;
    text-align-last: auto;
    hyphens: none;
    word-break: normal;
  }

  .statement-panel {
    gap: 16px;
  }

  .statement-title {
    max-width: 13ch;
    margin-left: auto;
    margin-right: auto;
    font-size: clamp(1.65rem, 7.5vw, 2.2rem);
    line-height: 1.05;
  }

  .statement-actions {
    width: min(100%, 390px);
    margin-top: 2px;
    margin-left: auto;
    margin-right: auto;
    display: grid;
    justify-content: stretch;
    gap: 12px;
  }

  .statement-actions .button {
    width: 100%;
    min-height: 50px;
    padding: 14px 16px;
    font-size: 0.84rem;
    line-height: 1.15;
  }

  .intro > p,
  .contact > div > p {
    max-width: 36ch;
    margin-left: auto;
    margin-right: auto;
    font-size: 1.05rem;
    line-height: 1.55;
    text-align: center;
    text-align-last: auto;
    hyphens: none;
    word-break: normal;
  }

  .intro > p {
    max-width: 34ch;
    font-size: 1.08rem;
    line-height: 1.6;
  }

  .client-list {
    justify-content: center;
    gap: 8px;
  }

  .client-list span {
    padding: 7px 9px;
    font-size: 0.74rem;
  }

  .service-grid article {
    min-height: auto;
  }

  .service-card {
    gap: 30px;
    padding: 26px 22px;
  }

  .service-card--launch {
    min-height: auto;
  }

  .service-grid h3,
  .service-card--launch h3 {
    max-width: 100%;
    font-size: clamp(1.8rem, 8.4vw, 2.65rem);
    line-height: 1.05;
  }

  .services .service-grid p {
    max-width: 100%;
    font-size: 1.03rem;
    line-height: 1.52;
  }

  .service-tags span {
    font-size: 0.72rem;
  }

  .pain-grid article {
    align-items: center;
    text-align: center;
    min-height: auto;
    gap: 42px;
    padding: 22px;
    box-shadow: 5px 5px 0 rgba(5, 5, 5, 0.08);
  }

  .pain-grid article p {
    max-width: 100%;
    font-size: clamp(1.28rem, 6.4vw, 1.65rem);
    line-height: 1.12;
  }

  .pain-mark {
    width: 46px;
    height: 46px;
    opacity: 0.55;
  }

  .service-card,
  .process-steps article,
  .seo-list,
  .industry-card div {
    text-align: left;
  }

  .contact-panel {
    min-height: auto;
    gap: 22px;
    padding: 26px 22px;
    text-align: center;
  }

  .contact-panel::after {
    left: 50%;
    transform: translateX(-50%);
  }

  .contact-note {
    justify-self: center;
    text-align: center;
  }

  .contact-panel p {
    max-width: 34ch;
    margin-left: auto;
    margin-right: auto;
    font-size: clamp(1rem, 4.75vw, 1.22rem);
    line-height: 1.46;
    font-weight: 640;
    text-align: center;
    hyphens: none;
    word-break: normal;
    overflow-wrap: break-word;
  }

  .contact-actions {
    width: 100%;
  }

  .contact-action {
    justify-content: center;
    min-height: 52px;
    padding: 13px 14px;
    font-size: clamp(0.9rem, 4.3vw, 1rem);
    line-height: 1.22;
    text-align: center;
  }

  .contact-location {
    justify-self: center;
    line-height: 1.3;
    text-align: center;
  }

  .industry-card {
    grid-template-rows: minmax(230px, 58vw) auto;
  }

  .industry-card div {
    padding: 24px 22px 26px;
  }

  .industry-card h3 {
    max-width: 100%;
    font-size: clamp(1.55rem, 7vw, 2.05rem);
    line-height: 1.04;
  }

  .industry-card p {
    max-width: 100%;
    font-size: 1rem;
    line-height: 1.5;
  }

  .work-grid .wide {
    grid-column: span 1;
  }

  .work-grid img,
  .work-grid .wide img {
    height: auto;
    aspect-ratio: 16 / 9;
    object-position: center center;
  }

  figcaption {
    font-size: 0.78rem;
    line-height: 1.25;
    text-align: center;
  }

  .proof-grid figure:nth-child(even) {
    margin-top: 0;
  }

  .proof-grid img {
    height: auto;
  }

  .seo-list {
    gap: 18px;
  }

  .seo-list article {
    padding-bottom: 18px;
  }

  .seo-list h3 {
    font-size: 1.18rem;
    line-height: 1.15;
  }

  .seo-list p,
  .seo-list li {
    line-height: 1.48;
  }

  .process-steps article {
    min-height: auto;
    gap: 34px;
    padding: 24px 22px;
  }

  .process-steps article::before {
    top: 25px;
    min-width: 86px;
    height: 32px;
    font-size: 0.7rem;
    box-shadow: 4px 4px 0 rgba(255, 248, 236, 0.12);
  }

  .process-number {
    margin-left: 112px;
    padding-top: 6px;
  }

  .process-steps h3 {
    font-size: clamp(1.45rem, 6.8vw, 1.95rem);
    line-height: 1.08;
  }

  .process-steps p {
    max-width: 100%;
    line-height: 1.48;
  }

  .process-steps small {
    width: 100%;
    text-align: center;
    line-height: 1.2;
  }

  footer {
    display: grid;
    gap: 16px;
    justify-items: center;
    text-align: center;
  }

  footer img {
    width: min(210px, 100%);
  }

  footer p {
    text-align: center;
    line-height: 1.4;
  }

  .footer-copy {
    justify-items: center;
  }

  .privacy-header {
    text-align: center;
  }

  .privacy-header h1 {
    max-width: 8.5ch;
    margin-left: auto;
    margin-right: auto;
    font-size: clamp(2.6rem, 14vw, 4.1rem);
    line-height: 0.94;
  }

  .privacy-content {
    gap: 22px;
    padding: 24px 20px;
  }

  .privacy-content h2 {
    font-size: 1.18rem;
    line-height: 1.12;
  }

  .privacy-content p,
  .privacy-content li {
    font-size: 1rem;
    line-height: 1.6;
  }
}

/* Creative system v1: command CTAs, editorial services and a continuous process route. */
.creative-system-v1 .hero-actions,
.creative-system-v1 .statement-actions {
  align-items: center;
}

.creative-system-v1 .hero-actions .button,
.creative-system-v1 .statement-actions .button {
  position: relative;
  min-height: 58px;
  letter-spacing: 0;
  transition:
    transform 180ms var(--ease-editorial),
    filter 180ms ease,
    color 180ms ease,
    background-color 180ms ease;
}

.creative-system-v1 .hero-actions .button.primary,
.creative-system-v1 .statement-actions .button.primary {
  justify-content: space-between;
  gap: 22px;
  padding: 16px 58px 16px 22px;
  border: 0;
  clip-path: polygon(0 0, calc(100% - 18px) 0, 100% 18px, 100% 100%, 18px 100%, 0 calc(100% - 18px));
  filter: drop-shadow(7px 7px 0 var(--black));
}

.creative-system-v1 .hero-actions .button.primary::before,
.creative-system-v1 .statement-actions .button.primary::before {
  content: "01";
  position: absolute;
  top: 8px;
  right: 12px;
  font-size: 0.58rem;
  font-weight: 950;
  line-height: 1;
}

.creative-system-v1 .hero-actions .button.primary::after,
.creative-system-v1 .statement-actions .button.primary::after {
  content: "↗";
  position: absolute;
  right: 18px;
  bottom: 8px;
  font-size: 1.1rem;
  line-height: 1;
}

.creative-system-v1 .hero-actions .button.secondary,
.creative-system-v1 .statement-actions .button.secondary {
  width: auto;
  min-height: 52px;
  justify-content: flex-start;
  padding: 13px 38px 10px 2px;
  border: 0;
  border-bottom: 3px solid currentColor;
  background: transparent;
  color: currentColor;
}

.creative-system-v1 .hero-actions .button.secondary::after,
.creative-system-v1 .statement-actions .button.secondary::after {
  content: "↓";
  position: absolute;
  right: 4px;
  font-size: 1.15rem;
  line-height: 1;
  transition: transform 180ms var(--ease-editorial);
}

.creative-system-v1 .trust-strip .statement-actions .button.secondary {
  color: var(--white);
}

.creative-system-v1 .service-system {
  width: min(var(--max), 100%);
  margin: 0 auto;
  border-top: 1px solid rgba(255, 248, 236, 0.42);
  border-bottom: 1px solid rgba(255, 248, 236, 0.42);
  overflow: hidden;
}

.creative-system-v1 .service-ticker {
  display: flex;
  width: max-content;
  background: var(--red);
  color: var(--white);
  animation: serviceTicker 22s linear infinite;
}

.creative-system-v1 .service-ticker span {
  flex: 0 0 auto;
  padding: 9px 20px;
  font-size: 0.7rem;
  font-weight: 950;
  line-height: 1;
  letter-spacing: 0;
  text-transform: uppercase;
  white-space: nowrap;
}

@keyframes serviceTicker {
  to {
    transform: translate3d(-50%, 0, 0);
  }
}

.creative-system-v1 .service-grid {
  display: block;
  width: 100%;
  margin: 0;
}

.creative-system-v1 .service-card,
.creative-system-v1 .service-card--launch,
.creative-system-v1 .service-card--red,
.creative-system-v1 .service-card--line,
.creative-system-v1 .service-card--compact {
  position: relative;
  display: block;
  min-height: 0;
  padding: 0;
  border: 0;
  border-bottom: 1px solid rgba(255, 248, 236, 0.28);
  background: transparent;
  color: var(--white);
  overflow: hidden;
  transition:
    color 320ms var(--ease-editorial),
    background-color 320ms var(--ease-editorial),
    clip-path 320ms var(--ease-editorial);
}

.creative-system-v1 .service-card:last-child {
  border-bottom: 0;
}

.creative-system-v1 .service-card::before,
.creative-system-v1 .service-card::after {
  content: none;
}

.creative-system-v1 .service-card.is-active {
  background: var(--red);
  color: var(--white);
  clip-path: polygon(0 0, calc(100% - 26px) 0, 100% 26px, 100% 100%, 26px 100%, 0 calc(100% - 26px));
}

.creative-system-v1 .service-trigger {
  width: 100%;
  display: grid;
  grid-template-columns: 64px 150px minmax(0, 1fr) 44px;
  gap: clamp(14px, 2.4vw, 32px);
  align-items: center;
  padding: 22px clamp(22px, 3vw, 38px);
  border: 0;
  background: transparent;
  color: inherit;
  font: inherit;
  text-align: left;
  cursor: pointer;
}

.creative-system-v1 .service-number {
  color: var(--red);
  font-size: 0.78rem;
  font-weight: 950;
  line-height: 1;
}

.creative-system-v1 .service-code {
  width: auto;
  margin: 0;
  padding: 0;
  border: 0;
  color: rgba(255, 248, 236, 0.68);
  font-size: 0.72rem;
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: 0;
}

.creative-system-v1 .service-title {
  max-width: 24ch;
  color: inherit;
  font-size: clamp(1.4rem, 2.3vw, 2.3rem);
  font-weight: 900;
  line-height: 0.98;
  text-wrap: balance;
}

.creative-system-v1 .service-toggle {
  position: relative;
  width: 36px;
  height: 36px;
  justify-self: end;
  border: 1px solid currentColor;
  transform: rotate(45deg);
  transition:
    transform 320ms var(--ease-editorial),
    background-color 200ms ease;
}

.creative-system-v1 .service-toggle::before,
.creative-system-v1 .service-toggle::after {
  content: "";
  position: absolute;
  top: 50%;
  left: 50%;
  width: 14px;
  height: 2px;
  background: currentColor;
  transform: translate(-50%, -50%) rotate(-45deg);
}

.creative-system-v1 .service-toggle::after {
  transform: translate(-50%, -50%) rotate(45deg);
}

.creative-system-v1 .service-card.is-active .service-number,
.creative-system-v1 .service-card.is-active .service-code {
  color: var(--white);
}

.creative-system-v1 .service-card.is-active .service-toggle {
  background: var(--black);
  transform: rotate(90deg);
}

.creative-system-v1 .service-detail {
  display: grid;
  grid-template-rows: 0fr;
  transition: grid-template-rows 420ms var(--ease-editorial);
}

.creative-system-v1 .service-detail-inner {
  min-height: 0;
  overflow: hidden;
  padding: 0 clamp(76px, 8vw, 118px) 0 264px;
  transition: padding-bottom 420ms var(--ease-editorial);
}

.creative-system-v1 .service-card.is-active .service-detail {
  grid-template-rows: 1fr;
}

.creative-system-v1 .service-card.is-active .service-detail-inner {
  padding-bottom: 30px;
}

.creative-system-v1 .services .service-grid p {
  max-width: 62ch;
  color: rgba(255, 248, 236, 0.86);
  font-size: 1.05rem;
  line-height: 1.55;
  font-weight: 620;
}

.creative-system-v1 .service-tags {
  margin-top: 20px;
}

.creative-system-v1 .service-tags span {
  border-color: rgba(255, 248, 236, 0.72);
  background: transparent;
  color: var(--white);
}

.creative-system-v1 .process {
  position: relative;
  overflow: hidden;
}

.creative-system-v1 .process::after {
  content: "HUMAN PROCESS / 01—04";
  position: absolute;
  right: -0.05em;
  top: 0.12em;
  color: rgba(255, 248, 236, 0.035);
  font-size: clamp(5rem, 12vw, 12rem);
  font-weight: 950;
  line-height: 0.8;
  letter-spacing: 0;
  white-space: nowrap;
  pointer-events: none;
}

.creative-system-v1 .process-steps {
  display: block;
  position: relative;
  padding: 24px 0;
}

.creative-system-v1 .process-steps::before {
  left: 50%;
  right: auto;
  top: 0;
  bottom: 0;
  width: 3px;
  height: auto;
  background: repeating-linear-gradient(180deg, var(--red) 0 18px, rgba(255, 248, 236, 0.24) 18px 34px);
  background-size: 100% 68px;
  animation: processSignal 2.8s linear infinite;
  transform: translateX(-50%);
}

@keyframes processSignal {
  to {
    background-position: 0 68px;
  }
}

@media (prefers-reduced-motion: no-preference) {
  body.story-ready.creative-system-v1 .process-steps::before {
    opacity: 0;
  }
}

.creative-system-v1 .process-steps article {
  position: relative;
  width: calc(50% - 68px);
  min-height: 250px;
  margin: 0 calc(50% + 68px) 0 0;
  padding: 30px 0 46px;
  border: 0;
  border-top: 1px solid rgba(255, 248, 236, 0.3);
  background: transparent;
  display: grid;
  align-content: start;
  gap: 22px;
  overflow: visible;
  text-align: right;
}

.creative-system-v1 .process-steps article:nth-child(even) {
  margin: 0 0 0 calc(50% + 68px);
  text-align: left;
}

.creative-system-v1 .process-steps article::before {
  content: attr(data-icon);
  position: absolute;
  top: 20px;
  left: auto;
  right: -122px;
  width: 92px;
  min-width: 0;
  height: 42px;
  padding: 0;
  border: 0;
  background: var(--red);
  color: var(--white);
  clip-path: polygon(0 0, calc(100% - 12px) 0, 100% 12px, 100% 100%, 12px 100%, 0 calc(100% - 12px));
  box-shadow: none;
  z-index: 15;
  font-size: 0.7rem;
  letter-spacing: 0;
}

.creative-system-v1 .process-steps article:nth-child(even)::before {
  right: auto;
  left: -122px;
}

.creative-system-v1 .process-steps article::after {
  right: auto;
  left: 0;
  bottom: 20px;
  color: rgba(255, 248, 236, 0.06);
  font-size: clamp(7rem, 11vw, 10rem);
  line-height: 0.72;
}

.creative-system-v1 .process-steps article:nth-child(odd)::after {
  right: 0;
  left: auto;
}

.creative-system-v1 .process-number {
  width: auto;
  margin: 0;
  padding: 0;
  color: var(--red);
  font-size: 0.78rem;
}

.creative-system-v1 .process-label {
  margin-bottom: 14px;
  font-size: 0.76rem;
  letter-spacing: 0;
}

.creative-system-v1 .process-steps h3 {
  max-width: 18ch;
  margin: 0 0 16px auto;
  font-size: clamp(1.75rem, 3vw, 3.15rem);
  line-height: 0.98;
  text-wrap: balance;
}

.creative-system-v1 .process-steps article:nth-child(even) h3 {
  margin-right: auto;
  margin-left: 0;
}

.creative-system-v1 .process-steps p {
  max-width: 35ch;
  margin-left: auto;
  color: rgba(255, 248, 236, 0.72);
  font-size: 1rem;
  line-height: 1.5;
}

.creative-system-v1 .process-steps article:nth-child(even) p {
  margin-right: auto;
  margin-left: 0;
}

.creative-system-v1 .process-steps small {
  justify-self: end;
  padding: 0 0 5px;
  border: 0;
  border-bottom: 2px solid var(--red);
  font-size: 0.72rem;
  letter-spacing: 0;
}

.creative-system-v1 .process-steps small::after {
  content: " ↗";
  color: var(--red);
}

.creative-system-v1 .process-steps article:nth-child(even) small {
  justify-self: start;
}

@media (hover: hover) and (pointer: fine) {
  .creative-system-v1 .hero-actions .button.primary:hover,
  .creative-system-v1 .statement-actions .button.primary:hover {
    transform: translate3d(4px, 4px, 0);
    filter: drop-shadow(3px 3px 0 var(--black));
  }

  .creative-system-v1 .hero-actions .button.secondary:hover::after,
  .creative-system-v1 .statement-actions .button.secondary:hover::after {
    transform: translate3d(0, 4px, 0);
  }

  .creative-system-v1 .service-card:not(.is-active):hover {
    color: var(--red);
  }

  .creative-system-v1 .service-card:not(.is-active):hover .service-title {
    transform: translate3d(8px, 0, 0);
  }

  .creative-system-v1 .service-title {
    transition: transform 220ms var(--ease-editorial);
  }
}

@media (max-width: 940px) {
  .creative-system-v1 .service-trigger {
    grid-template-columns: 54px 120px minmax(0, 1fr) 40px;
  }

  .creative-system-v1 .service-detail-inner {
    padding-left: 220px;
  }

  .creative-system-v1 .process-steps article,
  .creative-system-v1 .process-steps article:nth-child(even) {
    width: calc(100% - 84px);
    margin: 0 0 0 84px;
    text-align: left;
  }

  .creative-system-v1 .process-steps::before {
    left: 22px;
    display: block;
  }

  .creative-system-v1 .process-steps article::before,
  .creative-system-v1 .process-steps article:nth-child(even)::before {
    left: -84px;
    right: auto;
    width: 62px;
  }

  .creative-system-v1 .process-steps article::after,
  .creative-system-v1 .process-steps article:nth-child(odd)::after {
    right: 0;
    left: auto;
  }

  .creative-system-v1 .process-steps h3,
  .creative-system-v1 .process-steps article:nth-child(even) h3,
  .creative-system-v1 .process-steps p,
  .creative-system-v1 .process-steps article:nth-child(even) p {
    margin-right: auto;
    margin-left: 0;
  }

  .creative-system-v1 .process-steps small,
  .creative-system-v1 .process-steps article:nth-child(even) small {
    justify-self: start;
  }
}

@media (max-width: 620px) {
  .creative-system-v1 .hero-actions,
  .creative-system-v1 .statement-actions {
    justify-items: center;
  }

  .creative-system-v1 .hero-actions .button.primary,
  .creative-system-v1 .statement-actions .button.primary {
    width: min(100%, 350px);
    min-height: 58px;
    padding-left: 18px;
    text-align: left;
  }

  .creative-system-v1 .hero-actions .button.secondary,
  .creative-system-v1 .statement-actions .button.secondary {
    width: fit-content;
    max-width: 100%;
    min-height: 48px;
    padding-right: 34px;
    text-align: left;
  }

  .creative-system-v1 .service-system {
    width: calc(100% + 2px);
    margin-left: -1px;
  }

  .creative-system-v1 .service-ticker span {
    padding: 8px 14px;
    font-size: 0.64rem;
  }

  .creative-system-v1 .service-card.is-active {
    clip-path: polygon(0 0, calc(100% - 14px) 0, 100% 14px, 100% 100%, 14px 100%, 0 calc(100% - 14px));
  }

  .creative-system-v1 .service-trigger {
    grid-template-columns: 38px minmax(0, 1fr) 34px;
    gap: 8px 12px;
    min-height: 116px;
    padding: 18px 16px;
  }

  .creative-system-v1 .service-number {
    grid-column: 1;
    grid-row: 1 / span 2;
    align-self: start;
    padding-top: 3px;
  }

  .creative-system-v1 .service-code {
    grid-column: 2;
    grid-row: 1;
    font-size: 0.68rem;
  }

  .creative-system-v1 .service-title {
    grid-column: 2;
    grid-row: 2;
    max-width: 16ch;
    font-size: clamp(1.45rem, 7vw, 2rem);
    line-height: 1;
  }

  .creative-system-v1 .service-toggle {
    grid-column: 3;
    grid-row: 1 / span 2;
    width: 32px;
    height: 32px;
  }

  .creative-system-v1 .service-detail-inner {
    padding: 0 34px 0 66px;
  }

  .creative-system-v1 .service-card.is-active .service-detail-inner {
    padding-bottom: 24px;
  }

  .creative-system-v1 .services .service-grid p {
    max-width: 30ch;
    font-size: 1rem;
    line-height: 1.5;
  }

  .creative-system-v1 .process::after {
    content: "01—04";
    top: 0.18em;
    font-size: 7rem;
  }

  .creative-system-v1 .process-steps {
    padding: 12px 0;
  }

  .creative-system-v1 .process-steps::before {
    left: 50%;
  }

  .creative-system-v1 .process-steps article,
  .creative-system-v1 .process-steps article:nth-child(even) {
    width: 100%;
    min-height: 300px;
    margin: 0;
    padding: 88px 12px 46px;
    gap: 18px;
    justify-items: center;
    text-align: center;
  }

  .creative-system-v1 .process-steps article::before,
  .creative-system-v1 .process-steps article:nth-child(even)::before {
    top: 18px;
    right: auto;
    left: 50%;
    width: 92px;
    height: 42px;
    font-size: 0.66rem;
    transform: translateX(-50%);
  }

  .creative-system-v1 .process-steps article::after,
  .creative-system-v1 .process-steps article:nth-child(odd)::after {
    right: -2px;
    bottom: 18px;
    font-size: 7rem;
  }

  .creative-system-v1 .process-number {
    position: absolute;
    z-index: 4;
    top: 31px;
    left: calc(50% - 76px);
    margin: 0;
    padding: 2px 5px;
    background: var(--black);
  }

  .creative-system-v1 .process-steps article > div {
    position: relative;
    z-index: 4;
    display: grid;
    justify-items: center;
    width: min(100%, 360px);
    padding: 10px 8px 12px;
    background: var(--black);
  }

  .creative-system-v1 .process-steps h3,
  .creative-system-v1 .process-steps article:nth-child(even) h3 {
    max-width: 14ch;
    margin-right: auto;
    margin-left: auto;
    font-size: clamp(1.7rem, 8.6vw, 2.5rem);
    line-height: 1;
  }

  .creative-system-v1 .process-steps p,
  .creative-system-v1 .process-steps article:nth-child(even) p {
    max-width: 29ch;
    margin-right: auto;
    margin-left: auto;
    font-size: 1rem;
    line-height: 1.5;
  }

  .creative-system-v1 .process-steps small,
  .creative-system-v1 .process-steps article:nth-child(even) small {
    position: relative;
    z-index: 4;
    justify-self: center;
    padding: 4px 6px 7px;
    background: var(--black);
  }
}

@media (prefers-reduced-motion: reduce) {
  * {
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
  }

  .js-animate .reveal,
  .js-animate .reveal-up,
  .js-animate .reveal-scale,
  .js-animate .stagger-item {
    opacity: 1 !important;
    transform: var(--reveal-base, none) !important;
  }

  .hero-sequence {
    opacity: 1 !important;
    transform: none !important;
  }

  .hero-video {
    display: none;
  }

  .hero-media img {
    animation: none !important;
    transform: none !important;
  }

  .cursor-mark,
  .cursor-trace,
  .tap-burst,
  .tap-word,
  .story-thread,
  .welcome-human {
    display: none !important;
  }

  .sketch-reveal {
    opacity: 0.88 !important;
    clip-path: none !important;
  }
}